Coaching busy people and parents to be stronger, leaner and love the process.
Coaching busy people and parents to be stronger, leaner and love the process.

From a young age, I have always been active and played sports. I was quick, Welsh athletics 100m champion on two occasions and enjoyed playing rugby and football. I left school to play football for Swansea City and was fortunate to represent my country and play for Wales. This was cut short due to injury so I needed a Plan B.
I went to University and gained a BSc (Hons) Degree in Sports Coaching and Performance then started working in the fitness industry in 2009.
Alongside working as a Leisure Operations Manager at a private health club, I played football semi professionally. I was fortunate to win the Welsh Premier league and play in the UEFA Champions League and Europa League qualifying stages, which not many get to do.
I moved to Dubai in 2015. First, I worked as a Fitness Manager for one of the largest brands in the Middle East. After two years, I set up my own business - Nicky Fitness in 2017. What started off as face to face Personal Training has grown to Online Coaching and Corporate Wellness workshops, delivering across the UAE and internationally.
With nearly two decades of experience in the fitness industry, I am grateful for the experience I've gained. Like many, I started off as a fitness instructor and progressed through the roles of Personal Trainer, Fitness Manager and Club Operations Manager.
When I set up my own business, I studied to become a Tutor and Assessor for fitness courses. This gave me the opportunity to teach others and understand the standards needed to attain the Level 2 and Level 3 international qualifications.
I studied more, completing the pre and post natal qualification which enabled me to work with pregnant women, alongside other certifications. I used my knowledge and skillset write and publish CPD courses and wrote many articles as a fitness columnist for Outdoor UAE sports magazine.
In 2017, I was awarded Dubai's Personal Trainer of the Year (pictured) and also won Training Provider of the Year for teaching fitness courses.
I have been lucky to work with some amazing brands. Becoming an ambassador for the Dubai 30x30 fitness challenge (pictured below) and MyProtein.

Over the years, I have developed a wealth of experience working with a variety of people, from professional athletes, business owners, pre and post natal women, to parents who work full time.
If you want to run a marathon, enter a bodybuilding show, squat, deadlift or hip thrust 200 KG, have a six pack and keep it all year round, manage your exercise as a parent or get a little bit fitter and healthier...I've done all the above.
This isn't for me to brag, but to highlight my expertise that I can help you get to where you want to be.
Since becoming a Dad, I understand the pressures of working full time and being there for your family. I know what it's like to exercise on little or no sleep, or have less time to train compared to before. That's where you need to train smart with structure and train effectively.
I'll help you get fitter, stronger and enjoy the process.
Discover practical insights and simple strategies to help you feel healthier, stronger and be more aware of your lifestyle habits.
Calculate your BMR, Macronutrient split and discover straightforward, nutrition advice that you can apply to everyday life.
Expand your knowledge, challenge what you think you know and become more aware of your own health and wellbeing.